- May Sales Surpass 60,000 Units in a Single Month for the First Time
- Record-Setting Performances by Optima and Soul; Annual Sales Up 8.8 Percent
Kia Motors America (KMA) is celebrating its 20th anniversary in the U.S., and the brand’s momentum reached historic new heights in May with an all-time best monthly sales total of 60,087, a 14.8-percent increase over the same period in 2013 and the first time KMA has achieved more than 60,000 sales in a single month. Kia’s unsurpassed May performance was driven by record demand for the U.S.-built* Optima midsize sedan, which set an all-time single-month record for Kia of 16,843 units, while the iconic Soul delivered the best performance in its five-year history with 15,606 vehicles sold.
“As part of our long-term strategy, Kia launched seven all-new or significantly redesigned vehicles in 2013, including the redesigned Optima and totally transformed Soul, which laid the foundation for the record-breaking success we’ve enjoyed so far this year, including our best-ever monthly performance in May,” said Michael Sprague, executive vice president of sales and marketing, KMA. “We continue to attract more consumers to our showrooms with a comprehensive lineup that spans from subcompact to luxury and delivers the world-class design, advanced technology and outstanding quality Kia has become known for.”
MONTH OF MAY | YEAR-TO-DATE | |||
Model | 2014 | 2013 | 2014 | 2013 |
Rio | 3,929 | 5,142 | 16,709 | 19,491 |
Forte | 7,196 | 7,177 | 32,105 | 27,731 |
Optima | 16,843 | 15,368 | 68,947 | 68,859 |
Cadenza | 990 | 466 | 4,380 | 527 |
K900 | 227 | — | 592 | — |
Sportage | 4,009 | 2,688 | 16,366 | 12,969 |
Sorento | 10,548 | 9,182 | 42,090 | 44,046 |
Sedona | 739 | 884 | 2,903 | 1,448 |
Soul | 15,606 | 11,420 | 62,677 | 51,744 |
Total | 60,087 | 52,327 | 246,769 | 226,815 |
*The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
** 2015 K900 V8 available in select trims and in select markets with limited availability.