China’s 19% unit volume advantage in 2014 dwarfed by richer U.S. product mix, based on MSRP analysis
TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, finds that the total market value for new vehicles sold in China, the world’s largest market by volume, trailed that of the U.S. by as much as $161 billion last year, based on a comparison of pricing data.
Sales in China were a record 19.7 million new autos in 2014, according to the China Association of Automobile Manufacturers, 19 percent more than the 16.5 million new cars and light trucks purchased by U.S. consumers. Yet with an average new vehicle price equivalent to $20,805, based on a TrueCar analysis of manufacturer suggested retail prices (MSRP) for more than 750 models and trim levels, Chinese sales may have totaled $409.9 billion versus $570.9 billion in the U.S., where MSRP averaged $34,537 in 2014.
“While the growth of China’s new vehicle market over the last decade has been impressive, the total value of that market remains considerably lower than the U.S. and will remain so for some time,” said John Krafcik, president of TrueCar. “Vehicle prices will continue to rise, yet global automakers competing for China’s consumers must also continue to share half of everything they make in the region with domestic market partners.”
New vehicles sold by domestic Chinese brands had an average MSRP of just $15,706, while foreign makes commanded an average MSRP of about $32,278, based on TrueCar’s analysis of all models and trim levels listed on ChinaAutoWeb.com.
China has led the U.S. in new vehicle sales every year since 2009. Sales in that fast-growing market may reach a projected 21.1 million new units this year compared with an estimated 17 million sales in the U.S. In contrast to the U.S., average transaction price (ATP) information that includes manufacturer incentives and discounts, isn’t readily available for China.
On a total volume basis, including new and used autos, the U.S. remained a bigger market last year with a combined 53.5 million purchases, more than double the 25.7 million new and used vehicles sold in China, based on TrueCar analysis. The combined value of those U.S. sales, based on new vehicle MSRPs in 2014 and average transaction prices for used autos, was $1.18 trillion compared with $468.5 billion in China, TrueCar finds.
On a total volume basis, including new and used autos, the U.S. remained a bigger market last year with a combined 53.5 million purchases, more than double the 25.7 million new and used vehicles sold in China, based on TrueCar analysis. The combined value of those U.S. sales, based on new vehicle MSRPs in 2014 and average transaction prices for used autos, was $1.18 trillion compared with $468.5 billion in China, TrueCar finds.
U.S. – China Auto Market Value Comparison
| Chinese Yuan | US$ | |
| Average MSRP Chinese Brands | ¥98,527.52 | $15,705.85 |
| Average MSRP Foreign Brands | ¥202,486.93 | $32,277.58 |
| Average MSRP All Brands | ¥130,515.03 | $20,804.84 |
| 2014 | ||||
| Country | MSRP* | 2014 Units | Market Value | |
| U.S. (New) | $34,537 | 16,531,070 | $570,937,697,358 | |
| China (New) | $20,805 | 19,700,600 | $409,867,830,904 | |
| U.S. (Used) | $16,335 | 37,001,327 | $604,416,676,545 | |
| China (Used) | $9,693 | 6,052,900 | $58,670,759,700 | |
| U.S. (New and Used) | 53,532,397 | $1,175,354,373,903 | ||
| China (New and Used) | 25,753,500 | $468,538,590,604 | ||
* China MSRP data from ChinaAutoWeb.com, average of all trims.
# China sales from the China Association of Automobile Manufacturers and China Automobile Dealers Association data.
