Skip to content

Toyota launches all-new Prius HEV in Japan

Stylish design, sporty driving performance, and greater fuel efficiency combine to create a car customers will enjoy and cherish for generations to come

Toyota Motor Corporation (Toyota) announces today that it has commenced sales of all-new Prius Series Parallel Hybrid (HEV) models. It will also launch Plug-in Hybrid (PHEV) models around March this year.

Z (2.0-liter HEV 2WD) (Model with options shown)

Launched in 1997 as the world’s first mass-produced hybrid car, the Prius has driven uptake of HEVs as a new-generation eco-car with outstanding fuel efficiency. These days, hybrid technologies are employed in a wide range of different models that are loved and enjoyed by people all around the world.

With a range of powertrain options being developed to promote carbon neutrality, Toyota wanted to create a new Prius HEV that customers would enjoy and cherish as the car of choice for generations to come. Developed under the “Hybrid Reborn” concept, this new model is an exhilarating package that adds a design inspiring love at first sight and captivating driving performance to its core strength as an environmentally friendly car.

The main features of the new Prius are as follows.

Vehicle outline

A design inspiring love at first sight

  • Inheriting the signature monoform silhouette of the original Prius, the new Prius has been reborn with a lower center of gravity and even more stylish proportions. The simple yet sculpted body expresses exhilaration that appeals to the senses and a universal beauty that will remain popular into the future.
  • The “island architecture” concept achieves a low-stress, spacious interior with a cockpit that makes it easy to concentrate on driving. Altogether, the interior offers intuitive operation and an enjoyable driving experience.
  • A total of eight body colors are available, including two newly developed, solid base colors of Ash and Mustard that create a sporty impression, bringing touches of color to the daily lives of customers to create a stronger sense of attachment.

Captivating driving performance

  • The new Prius is equipped with the latest fifth-generation hybrid system in both the 2.0-liter and 1.8-liter models.
  • Compared to the previous model*1, the 2.0-liter Prius (Z and G grades) achieves improved fuel efficiency of 28.6 km/L*2 and maximum system output of 144 kW (196 PS), which is 1.6 times higher than the previous model*1. This model achieves a high level of balance between the outstanding environmental performance of a Prius and the captivating driving performance of a car that reacts as expected with satisfying acceleration and responsive driving.
  • With a long list of improvements, including updates to all electric modules, the 1.8-liter Prius (U and X grades) achieves great fuel efficiency of 32.6 km/L*3. The refined driving performance and seamless acceleration of a hybrid provide feelings of agility when starting off and the responsiveness of direct driving power.
  • The second-generation TNGA platform was developed as part of continuing improvement of the matured TNGA platform to achieve the exhilarating styling and driving performance of the new Prius, allowing for a lower center of gravity and large-diameter tires.
  • This version comes with the latest E-Four system. Employing a high-output motor and other features, it offers improved uphill performance on low-friction road surfaces, like snow-covered roads, and greater stability when turning.

Manufacturer’s Suggested Retail Prices

Price range: 2,750,000 yen to 3,920,000 yen


PowertrainTransmissionDrivelinePrice* (JPY)
XSeries Parallel Hybrid System (2ZR-FXE 1.8-liter in-line four-cylinder engine)Electric continuously variable transmission2WD (FF)2,750,000
GSeries Parallel Hybrid System (M20A-FXS 2.0-liter in-line four-cylinder engine)2WD (FF)3,200,000
Z2WD (FF)3,700,000

◎: Models as shown in the photos (excluding options)
* Does not include recycling fees. (Different pricing applies for Hokkaido and Okinawa. Includes consumption tax.)

KINTO Unlimited: New car subscription service launched

  • The new “KINTO Unlimited” car subscription offered by Toyota and KINTO opened for subscribers on January 10. To start, the new Prius U grade will be available on this service, which will be the only service offering it.
  • KINTO is a subscription service*5 which includes insurance, tax and other costs combined into a monthly subscription charge. Using new Toyota technologies, KINTO Unlimited will be provided with two additional values in the form of upgrades that ensure evolution of the vehicle’s software and hardware and connected services that ensure protection of cars and people using the customer’s driving data. These additional values will help maintain the value of the car, which is considered in advance to reduce the monthly subscription charge to start at 16,610 yen per month (including tax)*6.
  • The Prius Z and G grades will be available on the usual KINTO subscription service.
  • More information on KINTO Unlimited and KINTO’s other services is available here (

Manufacturer’s Recommended Prices

Price range: 2,990,000 yen to 3,210,000 yen

* Reference vehicle prices for the Prius U grade, which will be offered only through the KINTO Unlimited service, are detailed below.

PowertrainTransmissionDrivelinePrice* (JPY)
USeries Parallel Hybrid System (2ZR-FXE 1.8-liter in-line four-cylinder engine)Electric continuously variable transmission2WD (FF)2,990,000

* Does not include recycling fees. (Different pricing applies for Hokkaido and Okinawa. Includes consumption tax.)

Base sales volume for Japan

4,300 units per month

Production Plant

Tsutsumi Plant, Toyota Motor Corporation

*1 Comparison with previous model Prius A Touring Selection (1.8-liter HEV 2WD with 17-inch tires), which achieved WLTC mode fuel efficiency of 27.2 km/L.
*2 28.6 km/L is the WLTC mode fuel efficiency for the Z grade (2.0-liter HEV 2WD with 19-inch tires), as evaluated by the Ministry of Land, Infrastructure, Transport and Tourism.
*3 32.6 km/L is the WLTC mode fuel efficiency for the U grade (1.8-liter HEV 2WD with 17-inch tires), as evaluated by the Ministry of Land, Infrastructure, Transport and Tourism.
*4 As of January 2023. According to Toyota research.
*5 A service that packages automobile insurance, automobile taxes, periodic maintenance, repair expenses, registration expenses and taxes, mandatory inspection fees (in cases of the five- and seven-year plans), and other costs for a fixed monthly fee.
*6 When selecting the cheapest U grade package (2WD with standard interior specifications), with no additional options, when using the seven-year lease plan with no initial payment and added bonus payments of 165,000 yen (including tax). The total price paid over the seven-year subscription period is 3,705,240 yen (including tax).

SOURCE: Toyota

Welcome back , to continue browsing the site, please click here