Opel is looking forward to an exciting future as a brand and is setting new standards with the GT X Experimental. The brand concept embodies the Opel values and visions while also giving a preview of what future models will look like: with a bold and pure appearance while simultaneously being appealing, approachable and customer-oriented. Opel has now connected this brand vision with a clear and cosmopolitan attitude with the new online and social media campaign “#StandardEvolved”.
In cooperation with VICE Brand Solutions, Opel scoured the streets of Berlin for millennials firmly based in the centre of society who simultaneously reflect the diversity of Germany – from Brazilian graphics designer Rafa and Bavarian tattoo artist Max to fashion designer Daniel and Don. They all embody a humane, cosmopolitan and tolerant attitude. This makes them the perfect fit for Opel’s brand image: bold and pure while simultaneously approachable and exciting – just like the GT X Experimental.
“Our customers – no matter where they live or where they are originally from – are the compass for everything we do. Making innovative technologies available for all has been our driver for 120 years of Opel automotive history. The Opel GT X Experimental builds on this tradition and shows our new bold vision for the future of the brand,” said Opel Director Brand Strategy and Marketing Communications Tobias Gubitz.
From standard to #StandardEvolved: The Future is Everyone’s!
Opel has been making trendsetting automotive developments available to a broad audience for 120 years already. The Rüsselsheim-based carmaker democratises innovative technologies in line with its credo “The Future is Everyone’s”. At the same time, Opel is undeniably a brand with German roots. This has also been an Opel Standard. The best in German traditions – outstanding engineering, the fascination for precision, functionality, quality and reliability – is now meeting a friendly and cosmopolitan attitude along with exciting styling. This is how Opel is redefining the stand. And the GT X Experimental embodies the values of a modern, progressive Germany in all its technologies and with its emotional design. This is the message of the new Opel campaign #StandardEvolved that can now be seen on social media channels from Facebook, Twitter and Instagram to YouTube and on the company-owned #StandardEvolved website or the VICE network. The cooperation with VICE Brand Solutions, the media brand for young people, enables Opel to tap into new groups of buyers. VICE reaches more than seven million people with its award-winning content on all platforms and channels.
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SOURCE: Opel
