AVTOVAZ modernize a system of retraining for LADA dealer’s employees. In September 2015 «LADA Academy» – a new information and consultation center based on standards and requirements of Renault-Nissan Alliance started its work.
Modern and complex system of dealer training and education provides for obligatory personnel certification after the training block has been completed. Service men, selling consultants and managers shall regularly verify their competence level.
For the moment LADA dealer network covers more than 350 companies with around 13 thousand people. It is planned to retrain more than 20% of employees within the next year.
The new dealer training system is focused on the consumer satisfaction and brand image improvement – that is a high priority in the current market environment and on the threshold of production of implicitly new LADA cars.
