Nissan today announced that the 2016 Maxima, Murano, Rogue and Frontier have been named the top vehicles in their segments in AutoPacific’s 20th annual Vehicle Satisfaction Awards (VSA), a survey of over 65,000 owners of new 2015 and 2016 cars and light trucks. It was the second win in a row for the redesigned Murano crossover. The four wins also tied Nissan as the second most of any manufacturer.
The VSA awards, which are based solely on owner input, measure owner satisfaction with 50 attributes of their vehicle rather than surveying things gone wrong. “With most vehicles in the market being pretty well screwed together today, satisfaction is a better measure of how the vehicle is delivering on its ownership promise,” said George Paterson, president, AutoPacific.
Maxima, Murano and Rogue have all been completely redesigned within the past three models years and continue to experience record sales. In calendar year 2016 (through May) Maxima sales are up 146 percent, Murano sales have increased 46 percent and Rogue sales are up 6.7 percent – following a 44 percent increase in 2015. Sales of Frontier have increased 21 percent in 2016.
“The 2016 AutoPacific Vehicle Satisfaction Awards are confirmation of what we’re seeing everyday in Nissan showrooms nationwide – buyers are responding to the redesigned Maxima, Murano and Rogue’s styling, interior comfort, performance, fuel efficiency and advanced safety and security features,” said Dan Mohnke, vice president, Nissan Chief Marketing Manager & Marketing Operations. “We’re also proud that Frontier, a true workhorse in its class, continues to deliver on and exceed owner expectations year after year.”
