After a highly successful online global launch and reveal at the Frankfurt International Motor Show, Rolls-Royce Motor Cars presents Dawn, the new four-seater, super-luxury Drophead, for the first time in Australia.
Rolls-Royce chose Australia to be the first market in the Asia Pacific to officially unveil the new car, expected to be one of the region’s largest for Dawn sales. Selected Australian clients were among the first to see Dawn in an exclusive, closed room event held overseas.
Asia Pacific Regional Director, Paul Harris, added, “Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s illustrious history. We have received a high level of interest from affluent yet younger customers who are new to the brand.”
No compromise engineering
The new Rolls-Royce Dawn features 80% unique body panels and even new tyres as special fitment for the model.
Rolls-Royce’s engineers have paid great attention to Dawn’s roof, which delivers the silence of a Wraith when up and operates in just over 20 seconds at a cruising speed of up to 50km/h. Working with a fabric roof configuration, the goal was to make the quietest convertible car in the world today. This quest for silence applied to all aspects of the roof’s engineering and by extension the new motor car. Now etched into automotive parlance – the smooth and noiseless mechanism of Dawn’s roof is called the ‘Silent Ballet’.
The roof tops a graceful, beautiful and sensuous design, whilst remaining one of the largest canopies to grace a convertible car – second only to that of the Rolls-Royce Phantom Drophead Coupé.
True four-seater space
Rolls-Royce’s design ethos has created a cabin that conveys all the hallmarks of the brand’s peerless craftsmanship combined with a philosophy of effortless, yet invigorating driving experience.
“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” comments Rolls-Royce’s Design Director, Giles Taylor. “The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”
Moving automotive sculpture
Dawn’s highly contemporary, four-seat super-luxury Drophead is an evolution of Rolls-Royce’s design language, with one clear objective: to make a car that looks as beautiful with its roof up as with it down.
Roof down, the sensuous lines of Dawn are evident. From the side the steep rake of the windscreen, the swage line that flows over the rear haunches and the high beltline that rises along the profile give the impression of effortless dynamism. The very same rising beltline wraps around the rear passenger cabin to create a cosseting effect.
The deck continues Rolls-Royce’s excellence in modern craftsmanship. Open-pore Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels – enticing an owner or passenger to enter Dawn.
Deliveries of the new Rolls-Royce Dawn to Australia commence in the second quarter of 2016. Recommended Retail Pricing is from A$749,000* on the road.
