Mitsubishi: Export of All-new Triton pickup truck begins in Thailand

Mitsubishi Motors Corporation (MMC) announced that Mitsubishi Motors Thailand (MMTh)*1 has commenced the export of the all-new Triton pickup truck – one of MMC’s top sellers. A commemoration ceremony was held at the Laem Chabang Port near MMTh’s Laem Chabang Plant with Thailand government officials and other related parties along with Tetsuro Aikawa, MMC President & COO in attendance.

The all-new Triton has been developed to be the “Ultimate Sport Utility Truck,” combining comfortable interior space of a passenger car with the functionality and reliability of a pickup. The all-new Triton went on sale in Thailand in November 2014*2. MMC plans to roll out the all-new Triton starting in the Philippines, then sequentially in ASEAN, Oceania, the Middle East, Europe, Africa, and Latin America, eventually exporting to some 150 countries.

*2: For more information please visit

At the ceremony, Mr. Aikawa emphasized the importance of MMTh: “MMTh started exporting pickup trucks in 1991 and has exported over 1.6 million units so far. Thanks to the Thai government’s consistent policies on fostering the automobile industry here, we have achieved growth and expansion with Thailand positioned as our pickup truck production and export hub. Moving on we will grow together with the Thai automobile industry”

The Laem Chabang Plant holds the largest production capacity among other MMC manufacturing plants, totaling a cumulative production of 3.5 million units and exports of over 2.5 million units, growing steadily as a global production hub.