Mazda North American Operations (MNAO) is again collaborating with St. Jude Children’s Research Hospital®, American Red Cross, American Heart Association, and Mazda Foundation (USA), Inc. for its 2015 charitable giving event set to run throughout the 2015 holiday season. Customers who purchase or lease a new Mazda during the Mazda Drive for Good® event running from November 23 through January 4 will be able to designate $150 to one of these four national nonprofits or 46 local organizations. In true Mazda ‘defy convention’ style, for every vehicle test-drive during the Mazda Drive for Good event, Mazda will donate one hour of charitable service from its employees, dealers, and business partners across the nation, to begin in the 2016 calendar year.
“Mazda Drive for Good isn’t about selling cars. It is about giving back and building awareness,” said Jim O’Sullivan, president and CEO, MNAO. “Many people may think that we are building awareness for Mazda, but part of our goal is to build awareness for our nonprofit partners, that helps them long term, not just during the Mazda Drive for Good event.”
The Mazda Drive for Good event will run from November 23, 2015 through January 4, 2016. In addition to the four national nonprofit organizations, Mazda Dealer Marketing Groups around the nation also have the opportunity to partner with local nonprofit organizations which enables new Mazda owners to select an organization closer to home. The complete list of local nonprofits can be found below.
Supporting the Mazda Drive for Good event is a multi-faceted campaign across all media channels. Mazda’s national media buy features a :30 television spot featuring some of Mazda’s own, representing all employees that give back year-round. Additionally, there is a :90 cinema piece highlighting the overall charitable efforts of Mazda over the past few years. Both creative pieces will run from November 20, 2015 through January 4, 2016. Consumers will also have access to a dedicated Mazda Drive for Good webpage (http://insidemazda.mazdausa.com/drive4good) where they can track Mazda’s progress as well and find Mazda Drive for Good online content. New owners that purchase during the event period can direct their donations through this page or go straight to MazdaUSA.com/Drive4Good.
