For the month of July, the Italian auto market posted a 5% year-over-year increase with nearly 114,000 new vehicles registered. Fiat brand outpaced the market with July sales increasing 6% to 24,000 vehicles. The Fiat 500 and Panda retained their lead of the A segment with a combined 66% share. The Fiat 500L and 500L Living posted a 46.5% share of the Small MPV segment. Jeep brand sales were up 45.5% over July a year ago. The Fiat Panda, Punto and 500 were the three best selling vehicles in Italy.
The Italian auto market registered a 5% year-over-year increase in July with nearly 114,000 new vehicle registrations. For the seven months year-to-date, registrations were up 3.65% over the same period in 2013 to just over 871,000 vehicles.
Fiat Chrysler Automobiles posted July sales of 31,000 vehicles, a decrease of 1.4% versus July 2013, and market share was 27.3%. For the year to date, FCA’s Italian sales totaled 243,000 vehicles (-0.7%) and market share was 27.9%.
Fiat brand posted July sales of 24,000 vehicles, an increase of 6% over the prior year, with market share 20 basis points higher at 21.2%.
For the year to date, Fiat brand sales totaled 185,000 vehicles (+1.4%) accounting for a 21.25% share of the market (-50 bps).
The Fiat 500 and Panda retained their leadership of the Italian A segment with a combined 66% segment share. The 500L and 500L Living also led the Small MPV segment with a combined 46.5% share. In addition, Fiat brand was leader in the MPV segment, with the Qubo and Doblò accounting for a combined 57% share.
The Fiat Punto and Freemont were also the best selling vehicles in their respective segments.
Lancia posted July sales of 3,900 vehicles (-23.5% year-over-year) with share at 3.4% (-130 bps).
For the year to date, brand sales were down 8.1% to 34,200 vehicles and market share was 3.9% (-50 bps).
The Ypsilon was one of the top selling vehicles in the B segment with share for the seven months year-to-date up 600 basis points over the same period a year ago to 12.6%.
Alfa Romeo closed July with sales of just under 2,400 vehicles (-25.7% year-over- year) and market share at 2.1% per cent (-90 bps). Year to date, brand sales totaled 18,700 vehicles (-12%) and market share was 2.15% (-35 bps).
The MiTo continued as the best selling 3-door model in the B segment and the Giulietta remained one of the most popular C-segment vehicles.
Jeep posted another strong monthly performance with July sales up 45.5% over the prior year to nearly 680 vehicles and market share at 0.6%.
Year-to-date, brand sales in Italy were up 37.3% to more than 5,000 vehicles and market share was up 10 basis points to 0.6%.
The Grand Cherokee continued to lead its segment in the retail channel and the recently launched Cherokee is among the top selling vehicles in its segment.
