- Hyundai Motor India Ltd. launched CSR initiative ‘Safe Move – Traffic Safety Campaign’
- Ministry of Road Transport and Highways partners with Hyundai Motor to spread awareness on road and traffic safety
- Shah Rukh Khan, one of the most famous actors in India, will be the CSR Ambassador for the campaign
Hyundai Motor India Ltd. (HMIL), the country’s leading car manufacturer and the largest passenger car exporter today launched its CSR (Corporate Social Responsibility) initiative ‘Safe Move – Traffic Safety Campaign’ with the Indian Ministry of Road Transport and Highways.
On the occasion of the launch, Y.K. Koo, Managing Director of Hyundai Motor India Ltd. said, “Hyundai Motor is a responsible car manufacturer and India’s most loved car brand. It is our responsibility to apprise children about the importance of traffic safety for a better future. Children are the future of a nation and ‘Traffic Safety Campaign’ is an effort to reach out to children and educate them with best practices of traffic safety.”
Hyundai Motor’s CSR activities constitutes of four main pillars – ‘Safe Move, Green Move, Happy Move and Easy Move’. Safe Move is one of the key pillars of Hyundai Motor’s global CSR campaign on Traffic Safety Campaign. Under the aegis of ‘Safe Move’, HMIL along with the Ministry of Road Transport and Highways will promote best practices of road and traffic safety for children.
Brand Ambassador of HMIL, Shah Rukh Khan will be the CSR Ambassador for the Safe Move campaign in India. Khan has been associated with Hyundai Motor since 1998 in India and has played an instrumental role in strengthening the Hyundai brand in India.
The Safe Move – Traffic Safety Campaign educates children on the traffic safety. This initiative will have both online and offline engagement channels.
As part of the initiative, the Robocar Poli animation series along with a message from the Minister of Road Transport and Highways Nitin Gadkari and Hyundai Motor’s CSR Ambassador Shah Rukh Khan will be aired on Hungama TV channel. The series with 26 episodes will be available in English, Hindi and Tamil languages.
Along with the TV airing, School Contact program and RWA (Residential Welfare Association) program have been designed to spread the traffic safety message across multiple cities in India. The School Contact and RWA Contact programs will be initially conducted in 5 major cities – Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad.
Shri Vijay Chhibber, Secretary Department of Road Transport, Highways praised the Hyundai Motor initiative. “Such a CSR activity by the auto industry will go a long way in meeting the Indian commitment towards achieving the United Nations decadal goals for Road Safety, which were very recent the subject matter of discussion at the 2nd World Congress at Brasília,” said Chhibber.
The School Contact Program will reach out to 40 schools in 5 cities. To create a deeper engagement, an interactive board game using flash cards called TruDO will be used to make the program more enjoyable and engaging for school children.
The RWA contact program will also be rolled-out to RWA, comprising over 200 residential units in 5 cities. During these in-depth interactive sessions through games and lessons on traffic, both children and parents will learn the best practices of the traffic safety.
‘Kids Hyundai’ (www.kids.hyundai.co.in), a specially designed website for children on traffic safety has been opened. The website will serve as an exclusive outpost for the ’Safe Move’ program and carry news, animation episodes, online engagements, and contents related to car production, car history and evolution related content as well as registration for various programs under the initiative.
