As of February 1st, 2022, Guido Haak will join the Renault Group as Executive Vice President Advanced Products & Planning Group. He will be member of the Renault Group Board of Management (BOM) and will report to Luca de Meo, Renault Group CEO.
In his new position, Guido Haak will be in charge of the Advanced Product Planning Group (APPG) to build the product offer and planning, in collaboration with the Design and Engineering teams, for the benefit of Renault Group brands. To do so, the APPG develops customer knowledge and monitors the competition’s offerings. Based on the desired customer experience, the APPG draws up and synchronizes roadmaps for cross-car-line areas such as engines, electronic platforms, and the integration of technologies and innovations into the range. Finally, with the support of the business units concerned, it steers the Renault Group’s compliance with regulations on polluting emissions.
He replaces Ali Kassaï who left the company in 2021 to pursue personal projects.
“By defining our future vehicles and ranges, Guido Haak will be directly at the source and of the development of the Renault Group performance. With his successful experience in major groups, I am sure that he will be a strong asset for the reconquest of the C segment and more widely FOR the success of the vehicles of our Renaulution plan” said Luca de Meo, Renault Group CEO.
SOURCE: Renault Group
