A strong lineup of new models was presented by Geely Auto at the 2019 Shanghai Auto Show highlighting the strength of Geely’s global car range and the brand’s entry into a new stage of evolution underpinned by “new products, new designs, new energy, and new technologies.” At the bi-annual Shanghai Auto Show, Geely presented its PREFACE Concept sedan, Geometry A pure electric sedan, Bin Yue Crossover MHEV and PHEV, Emgrand GL PHEV, and electrified versions of their Bo Rui GE flagship sedan and Jiaji MPV.
Geely Auto’s PREFACE Concept sedan, the brand’s first high-end sports orientated sedan based on the CMA architecture, further develops the brand’s Expanding Cosmos design language and previews the high-end, personal, sporty models that will launch in the future. PREFACE combines the safety of CMA, Geely Auto’s high standard of quality, and humanized intelligent drive technologies to offer users a sportier, refined driving experience. The unveiling of a concept sedan also signifies Geely return to its roots in sedans and the brand’s intention to set new benchmarks in the global market.
Commitment to Full Electrification
At the Shanghai Auto Show also unveiled a number of electrified models set to be launched this year including the Bin Yue Crossover in mild hybrid (MHEV) and Plug-in Hybrid (PHEV), and the Emgrand GL PHEV, the two models will be sold alongside the current MHEV + PHEV models offered by the Bo Rui GE flagship sedan and the JiaJi MPV. Geely’s upcoming PHEV models will use a 1.5TD engine matched with a hybrid powertrain system providing a pure electric range of 60km on a full charge.
Vice President of Geely Auto Group Victor Young commented “Our electrified product line showcases Geely’s commitment to the full electrification of its range and the brand’s ability to fulfill its promises. Geely is a strong force and active participant in the field of new energy and electrification.”
By the year 2022, Geely will take its “Blue Geely Initiative” to a new level with a complete range of new energy vehicles. Within five years, new energy and electrified vehicles sold by Geely Auto will have reduced as much emissions as re-growing 80,000 square km of forest. On April 11, Geely’s new energy brand Geometry and its first product Geometry A was officially launched with the option of 410km or 500km or range. Geely Auto will become the key player in the global pure electric vehicle market.
On the eve of the Auto Show, Geely Auto became the first official partner of the 19th Asian Games. Taking this as an opportunity, Geely Auto announced an initiative to comprehensively upgrade its brand and transform into an innovative technology enterprise built on core technology leadership, global development, and focusing on the user. Under the slogan “Enjoy E-mobility @ the Asian Games with Geely” Geely will develop a series of electrified, autonomous, smart and connected vehicles based on the Pure electric Modular Architecture (PMA).
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