Ford delivered better-than-expected operating results in the second quarter of 2021, further rolling out its plan for the company’s future, Ford+, while managing through semiconductor supply shortages.
“Ford+ is about creating distinctive products and services, always-on customer relationships and user experiences that keep improving,” said Jim Farley, Ford’s president and CEO. “And
it’s already happening – there are great examples everywhere you turn at Ford, and the benefits for our customers and company will really stack up over time.”
Among Ford+ achievements during Q2, Farley pointed to:
- Mustang Mach-E, already ranking No. 2 in sales among all-electric sport utility vehicles in the United States just seven months after shipments to customers began and recently named “Electric Vehicle of the Year” by Car and Driver magazine
- F-150 Lightning – an electric version of the most popular vehicle in the U.S. for more than 40 years – generating 120,000 reservations since its unveiling in May, about three-quarters of them from customers who are new to Ford
- The Maverick, an upcoming five-passenger small pickup with a targeted EPA-estimated rating of 40 miles per gallon in the city and a price that starts at less than $20,000
- Ford Pro, the new standalone commercial vehicle services and distribution business, adding seamless EV charging and energy-management services in June with Ford’s acquisition of Electriphi
- The proprietary Blue Oval Intelligence software stack initiating over-the-air software updates to customer vehicles, with more than 95% of Mustang Mach-E owners opting in for the service, updates delivered to more than 150,000 vehicles of all types so far this year, and four times the number of OTAs expected to be performed by the end of 2021, and
- Ford, Argo AI and Lyft – in an industry-first collaboration – announcing last week they will deploy Ford driverless vehicles on the Lyft network, starting later this year in Miami.
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SOURCE: Ford
