- At the International Vienna Motor Symposium, Ford will discuss its transition from an automaker to an auto and a mobility company to meet changing global trends
- Ken Washington, Ford vice president, Research & Advanced Engineering, will deliver a keynote speech at 09:05 CET on April 28
Ford Motor Company will discuss how its approaches to innovation and mobility are changing to meet future transportation challenges at the 37th International Vienna Motor Symposium.
Ken Washington, Ford vice president, Research & Advanced Engineering will at 09:05 CET, April 28, deliver a keynote speech on “Vehicle, Mobility, and Sustainability Strategies of a Global OEM.”
Ford is becoming both an auto and a mobility company through Ford Smart Mobility – the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics. In the keynote, Washington also will highlight research into alternative fuels, lightweight materials, and renewable materials; as well as FordPass, which aims to do for the auto industry what iTunes did for the music industry.
Each year the Vienna Motor Symposium at the Congress Centre Hofburg attracts more than 1,400 leading vehicle development experts and scientists from all over the world.
