Ford’s new winter tyre offer aims to keep customers mobile during the UK’s coldest season – while resolving the inconvenience of swapping and storing tyres.
This includes high performance cars, such as the all-new Ford Focus RS and Mustang, as well as SUVs including Ford Edge and Kuga.
A legal requirement in some European countries, winter tyres outperform summer tyres in temperatures below 7deg C across all weather conditions. They reduce braking distances by up to 20 per cent, increase grip and ensure optimum vehicle performance.
Ford’s tyre ‘hotel’ service will store customers’ summer tyres for up to six months for a recommended retail price of around £22 per tyre. More than 150 Ford dealers are offering this service across the UK.
Sarah Brettle, Ford of Britain aftersales marketing manager, said: “Ford is responding to the demands of customers, especially those driving high-performance or all-wheel drive cars interested in the reassurance of improved tyre grip during colder weather.”
