The Jeep® brand, FCA Canada and the FCA Foundation – the charitable arm of FCA US LLC – have once again teamed up with the international non-profit organization Canstruction® Inc. to celebrate Canada Day in Vancouver. Together, they’ve returned to the city to again build the popular, life-size 2016 Jeep Wrangler out of canned-goods at the city’s waterfront Canada Place celebrations.
Building on its Vancouver debut in 2015, this Canstruction Jeep Wrangler helps to celebrate the nation’s 149th birthday with a public display at the harbourfront festival – the largest Canada Day celebration outside of our nation’s capital – from 10 a.m. – 6 p.m. It’s estimated that 250,000 people will attend the daytime Canada Day festivities with 300,000 watching the parade and over 400,000 viewing the two-barge, simultaneous fireworks show.
Using 5,000 full cans of non-perishable food, the Canstruction Jeep Wrangler will be donated to provide more than 3,500 meals to the Greater Vancouver Food Bank Society following the event.
The structure took approximately 12 hours to build on June 30. Partially assembled by local-area students and scouts, aged 12-18, it highlighted Canstruction and the FCA Foundation’s goal to raise awareness for hunger and poverty though community service and the importance of instilling science, technology, engineering and math (STEM) skills in young people.
The public is encouraged to join in the fun, grabbing their photo with the iconic 2016 Jeep Wrangler Canstruction and sharing using the hashtag #Jeepselfie via social media.
“After the success of last year’s build, it was a natural decision to return to Vancouver for another Jeep Wrangler Canstruction event,” said Reid Bigland, President and CEO, FCA Canada. “This effort reinforces FCA Canada and the FCA Foundation’s commitment to helping those less-fortunate, while also propelling youth towards success though skills in science, technology, engineering and math – all while having fun!
“The event is also a unique way to celebrate Jeep’s 75th anniversary in 2016 and its recent, fourth consecutive year of global sales records. Last year, Jeep sold more than 1.2 million units, which played a part in FCA Canada becoming the nation’s number-one selling automaker.”
This second-consecutive Jeep Wrangler build in Vancouver marks the fourth time FCA Canada and the FCA Foundation have partnered with Canstruction Inc. Other build events have included a full-size Ram pickup in Calgary in 2014 during the city’s famed Stampede and a life-size Dodge Grand Caravan in Toronto‘s Yonge-Dundas Square in 2013.
Collectively through these Canstruction partner events, FCA Canada and the FCA Foundation have donated some 59,500 cans of food since 2013.
The Jeep® brand, FCA Canada and the FCA Foundation – the charitable arm of FCA US LLC – have once again teamed up with the international non-profit organization Canstruction® Inc. to celebrate Canada Day in Vancouver. Together, they’ve returned to the city to again build the popular, life-size 2016 Jeep Wrangler out of canned-goods at the city’s … Continued
