Following the appointment of Yves Bonnefont as Chief Executive Officer, the DS brand is introducing a tighter organisation structure focused on efficiency and optimisation. To that end, three worldwide departments have been formed:
- The Products, Development and Profitability Department
- The Sales and Marketing Department
- The Brand Experience and Strategy Department
Yves Bonnefont, CEO of DS, announces the organisation of the DS brand and appoints its managing team : “This leaner organisation will focus on functions that will strengthen the position of DS and accelerate its development as a premium brand”.
Three divisions, each with a global scope, compose the new organisation:
- The Product, Development and Profitability Division will be led by Eric Apode from 1 June.
- The Sales & Marketing Division will be under the responsibility of Arnaud Ribault, currently General Manager of the DS Division in the Joint venture Changan PSA Automobiles (CAPSA). He will join the team in autumn 2014, until then, Yves Bonnefont will take charge of the activities.
- The Strategy and Brand Experience of the DS Brand will be lead by Philippe Claverol as from now.
In addition, with effect from 1 June, the Citroën brand Directors worldwide, excluding China, are appointed DS brand Director in addition to their assignment within the Citroën brand.
