Dr. Anders Parment, Research Fellow, Stockholm Business School, has been confirmed as a speaker at Automotive World Megatrends Europe 14, taking place on September 10-11, 2014.
Parment is a research fellow at Stockholm Business School and a well-known speaker and strategy consultant. He is specialized in generational marketing and the automotive industry and has published more than 50 books and articles on a variety of business-related topics, e.g. Auto Brand: Building Successful Car Brands for the Future (Kogan Page, 2014) and Marketing to the 90’s Generation (Palgrave, 2014). His recent paper is entitled Selling and Buying Cars in the Future: Car Buyer Behaviour in Transition.
Organised by Automotive World, Megatrends Europe ’14 is a two-day, six-stream conference focusing on Commercial Vehicles and Passenger Cars.
Parment will speak on day 2: Passenger Car in stream 3: Retail Revolution, which will the experience of acquiring a car change in Europe over the next decade and beyond. His presentation is entitled “Selling and Buying Cars in the Future – Trends and Challenges.”
To register for this event, please go to http://megatrendseurope.automotiveworld.com/register/
For further details on this event, please contact the event manager, Amanda James: amanda.james@automotiveworld.com / +44 (0) 292 070 9318
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