Home > News Releases > Dr. Anders Parment, Research Fellow, Stockholm Business School, confirmed as speaker at Automotive World Megatrends Europe ’14

Dr. Anders Parment, Research Fellow, Stockholm Business School, confirmed as speaker at Automotive World Megatrends Europe ’14

Dr. Anders Parment, Research Fellow, Stockholm Business School, has been confirmed as a speaker at Automotive World Megatrends Europe 14, taking place on September 10-11, 2014.

Parment is a research fellow at Stockholm Business School and a well-known speaker and strategy consultant. He is specialized in generational marketing and the automotive industry and has published more than 50 books and articles on a variety of business-related topics, e.g. Auto Brand: Building Successful Car Brands for the Future (Kogan Page, 2014) and Marketing to the 90’s Generation (Palgrave, 2014). His recent paper is entitled Selling and Buying Cars in the Future: Car Buyer Behaviour in Transition. 

Organised by Automotive World, Megatrends Europe ’14 is a two-day, six-stream conference focusing on Commercial Vehicles and Passenger Cars.

Parment will speak on day 2: Passenger Car in stream 3: Retail Revolution, which will the experience of acquiring a car change in Europe over the next decade and beyond. His presentation is entitled “Selling and Buying Cars in the Future – Trends and Challenges.”

To register for this event, please go to http://megatrendseurope.automotiveworld.com/register/

For further details on this event, please contact the event manager, Amanda James: amanda.james@automotiveworld.com / +44 (0) 292 070 9318

Download your free copy of Automotive World’s Megatrends magazine today. This quarterly publication covers a range of forward-looking automotive and commercial vehicle topics, from concept through to aftersales.

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