In August 2016, the passion of the world for Rio climaxed in the colorful sports pageant presented by Brazil. Sportsmanship is the extension of human civilization and the championship is what every athlete fights for just like Chery’s persistent pursuit of supreme quality. With the spirit of champion, Chery is cheering athletes!
A champion needs to fight and face up to difficulty. Since exporting its first batch of vehicles to Syria in 2001, Chery has “gone out”, “gone in” and “gone up” under the strategy of globalization. Chery has gained rich experience in overseas development over the past 16 years, thus becoming China’s largest vehicle export brand for 13 consecutive years with cumulative exports of 1.1 million units.
Chery’s brand spirit of constant fight and self-transcendence tallies with the spirit of champion. Chery has always integrated the unique cultural charm of sports with young and fashionable brand experience to deepen the global penetration of Chery brand. In 2012, Chery MVM joined hands with the Iranian Olympic Committee to sponsor the Iranian Olympic delegation for the 2012 London Olympic Games, and presented cars to the Iranian gold medal winners to motivate Iranian athletes to win glory for their motherland. In 2013, Chery sponsored the Chilean football team which qualified for the last 32 in the 2014 FIFA World Cup Brazil. To meet Copa América in 2015, Chery launched an online campaign named “Crazy football” worldwide, gaining popularity among global consumers. A succession of marketing campaigns and localized operations earned Chery good reputation and wide praise in the international market.
In 2015 alone, Chery won many brand awards in the world. For example, Chery was honored as the “Most Popular Chinese Auto Brand” in Russia, carried off the Effie Award known as the “Oscar of Marketing” in Chile, and was ranked third among “China Top 20 Enterprises with the Best Overseas Image” as the highest-ranking equipment manufacturer and automaker.
In 2016, Chery MVM will join hands with the Iranian Olympic Committee again to continue presenting Chery cars to Iranian Olympic champions for free. Also, Chery will carry out a campaign themed “Run to Rio” in the world, share the passion of competition with consumers through events such as Energetic watching party, Funs sports meet, beach volleyball and 3v3 football tournament, integrate sports’ unique cultural charm of fighting and forging ahead with Chery’s young and fashionable brand experience, to make Chery’s brand image strike deep root in the hearts of sports-loving consumers worldwide.
Rio 2016 is in full swing and Olympic athletes are fighting for their dreams in fields. Chery sincerely wishes them to play up to standards, show sportsmanship and achieve desired results. Athletes, go! Outside the fields, Chery will continue to uphold the spirit of fighting and forging ahead, provide global consumers with better products and services, and make great strides towards the objective of becoming a globally competitive international brand.
