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Cadillac global business prepares for upcoming expansion

First-ever CT6 sedan and XT5 crossover models begin shipments soon Cadillac sold 18,096 new vehicles globally in February, as the brand continued its focus on building a stronger foundation for growth. Cadillac now enters a period of key product launches in its largest markets, expanding its portfolio and reinforcing the rising stature of the brand. … Continued

First-ever CT6 sedan and XT5 crossover models begin shipments soon

Cadillac sold 18,096 new vehicles globally in February, as the brand continued its focus on building a stronger foundation for growth. Cadillac now enters a period of key product launches in its largest markets, expanding its portfolio and reinforcing the rising stature of the brand.

Initial deliveries of the all-new CT6 flagship sedan begin globally in March, followed closely by the first-ever XT5 luxury crossover which enters the luxury market’s strongest segment.

“We’re building a strong foundation of product substance and luxury brand appeal on a global basis, elevating every aspect of our business,” said Cadillac President Johan de Nysschen. “We continue to see consumers selecting a richer mix of models. The latest available data shows Cadillac with the highest average transaction prices in the U.S. market among mainstream luxury brands. With rising brand prestige, the stage is set for the launch of two all-new models – the CT6 prestige sedan and XT5 luxury crossover.”

Cadillac’s February sales grew slightly in the U.S., while results in China were down 16 percent for the month, as the company phases out the importation to that market of the popular SRX crossover, in preparation for the all- new XT5 crossover model. Cadillac closed 2015 as the fastest growing luxury brand in China. In February, Cadillac’s sales in Canada – its third largest market – continued to grow, increasing 44.5 percent in February.

“Cadillac’s business in Canada has doubled over the past three years, driven by increasing demand for our transformed product portfolio and reflecting the enhanced stature of the brand,” de Nysschen said.

According to J.D. Power data from mid-February, the average transaction price of a new Cadillac topped $54,000 in the U.S., highest among mainstream luxury brands. Strong demand in the domestic market has driven inventories lower as the brand prepares to launch two new product lines now.

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE      
  Feb-16 Feb-15 % Change YTD-16 YTD-15 % Change
ATS 3,358 4,046 (17) 7,253 8,177 (11.3)
CTS 1,689 1,621 4.2 2,950 3,530 (16.4)
ELR 94 129 (27.1) 162 225 (28)
Escalade 3,383 2,717 24.5 5,875 5,949 (1.2)
SRX 5,855 6,028 (2.9) 13,731 12,372 11
XTS 3,642 4,024 (9.5) 8,675 8,485 2.2
Others 75 0   75 0  
Total 18,096 18,565 (2.5) 38,721 38,738 (0.0)
         
GLOBAL SALES BY COUNTRY      
  Feb-16 Feb-15  % Change YTD-16 YTD-15 % Change
United States 11,840 11,739 0.9 22,580 23,419 (3.6)
China* 4,766 5,696 (16.3) 13,103 12,873 1.8
Canada 685 474 44.5 1,496 1,035 44.5
Middle East 329 345 (4.6) 618 741 (16.6)
Mexico 158 122 29.5 335 268 25
EU** & Russia 169 75 125.3 262 154 70.1
ROW 149 114 30.7 327 248 31.8
Total 18,096 18,565 (2.5) 38,721 38,738 (0.0)
             

 

*China 2016 retail sales
**Europe sales are estimated, do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)

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