Toyota has overtaken BMW in the latest BrandZ Top 100 Most Valuable Global Brands list. The rankings are based on data collected by Millward Brown and geared at demonstrating how brand building enhances a company’s financial health. Toyota led the global OEM brands in this year’s study, with a 12% improvement Subscribe to Automotive World … Continued
Toyota has overtaken BMW in the latest BrandZ Top 100 Most Valuable Global Brands list. The rankings are based on data collected by Millward Brown and geared at demonstrating how brand building enhances a company’s financial health.
Toyota led the global OEM brands in this year’s study, with a 12% improvement
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https://www.automotiveworld.com/articles/toyota-grabs-brand-value-crown-from-bmw/
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