Tier 1s are leading EV optimisation and value add efforts

The role of an automotive Tier 1 has never been more complex and varied, with multiple industry megatrends demanding rapid progress in everything from advanced driver assistance systems (ADAS) to connected services and next-generation infotainment. However, with increasingly stringent emissions regulations set to come into force worldwide, it is electrification that arguably tops the list of priorities: the realisation of affordable, mass-market electric vehicles (EVs) is imperative.