Splitting the difference: innovation essential for car-pool success

Michigan-based Splt is a car-pooling service that has eschewed a business-to-customer service in favour of a close, business-to-business approach – and it’s paying off, says CEO Anya Babbitt. By Xavier Boucherat

Improved connectivity and access to app technology has seen mobility services proliferate in recent years, with many taking on relatively niche roles when compared to industry giants such as Uber.

One particularly interesting offering to emerge is the Michigan-based Splt, a tech-mobility company now operating in both the US and Mexico which

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