Privacy Policy

Effective Date: 2nd July, 2025

1. Introduction

This Privacy Policy explains how Automotive World Limited (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our websites:

The Websites are intended for use by individuals aged 18 and over for business purposes. By using our Websites, you acknowledge you have read and understood this Policy.

2. Who We Are

Automotive World Limited is a company registered in England and Wales (Company No. 04242884), with a registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. We act as the Data Controller for personal data collected via the Websites.

Our designated data protection contact is Michael Franklin, CTO. You can reach us via our contact form.

3. Legal Framework

We process personal data in compliance with:

  • The UK General Data Protection Regulation (UK GDPR)
  • The Data Protection Act 2018
  • Where applicable, the EU GDPR
  • The Privacy and Electronic Communications Regulations (PECR)

4. What Data We Collect

We may collect the following categories of personal data:

  • Identity and Contact Data: name, business address, email, phone
  • Technical Data: IP address, browser type, operating system
  • Usage Data: browsing actions, webinar attendance, preferences
  • Marketing Data: communication preferences, opt-in status
  • Financial Data: payment and transaction details (where applicable)

5. How We Collect Data

  • Direct interactions (e.g. forms, subscriptions, webinars)
  • Automated technologies (e.g. cookies, analytics)
  • Third-party integrations (e.g. partners, analytics providers)

6. Legal Bases for Processing

We process your data under the following lawful bases:

  • Contractual necessity: e.g. account creation, service provision
  • Legitimate interests: e.g. business operations, analytics, marketing to business contacts
  • Consent: for direct marketing to personal emails, cookie use
  • Legal obligation: e.g. compliance with tax or law enforcement requirements

7. How We Use Your Data

  • To manage your account and deliver services
  • To personalise content and improve user experience
  • To send marketing communications (if opted in or eligible)
  • To share insights with sponsors (if consented or under legitimate interest)
  • To comply with legal obligations

8. Marketing and Communications

We may send you:

  • Service updates based on contractual necessity
  • B2B marketing to your corporate email under legitimate interests
  • Direct marketing to personal emails only with your consent

You may opt out at any time using the unsubscribe link or by contacting us.

9. Data Sharing and Third Parties

We may share your data with:

  • Our sponsors or partners when you register for their content (if opted in)
  • Subcontractors or service providers (under data processing agreements)
  • Legal or regulatory bodies if required
  • Buyers in the event of a business sale

We do not sell your personal data.

10. International Transfers

Data may be transferred outside the UK or EEA (e.g., US, India) where necessary. We ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)
  • UK International Data Transfer Agreement (IDTA)
  • Adequacy decisions (if applicable)

11. Data Retention

We retain personal data only as long as necessary:

  • For legal or contractual purposes (up to 10 years)
  • Until consent is withdrawn (where applicable)
  • As required for regulatory or tax obligations

We securely delete or anonymise data when no longer needed.

12. Your Rights

You have rights under UK/EU data protection laws, including:

  • Access to your data
  • Correction of inaccuracies
  • Erasure (right to be forgotten)
  • Restriction of processing
  • Data portability
  • Objection to processing (especially direct marketing)
  • Withdrawal of consent at any time

You can exercise these rights by contacting us via our contact form.

13. Security Measures

We use appropriate technical and organisational measures to secure your data, including:

  • Encryption (TLS/AES-256)
  • Access controls and MFA
  • Regular audits and training

14. Cookies and Tracking

We use cookies to:

  • Remember preferences
  • Analyse usage
  • Provide relevant content

You will be asked to consent to non-essential cookies. You can change your preferences at any time in your browser or our cookie banner.

15. Changes to this Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date”. We encourage you to review it regularly.

16. Complaints

If you have a concern, please contact us first. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

For questions, contact us by email.

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