Skip to content

Software is delivering new value to automakers and consumers

With more software comes greater opportunity, writes Freddie Holmes

Modern vehicles rely heavily on software to provide the performance and functionality that consumers have come to expect. Software now underpins virtually all elements of the vehicle, from basic cockpit functions to new safety features and powertrain management systems.

Special report: Connected vehicle software solutions

The advances in connected vehicle software are helping OEMs to find new revenue, monetising parts of the vehicle that in the past might have become quickly outdated. For consumers, vehicles are ultimately becoming more useful; drivers will have the opportunity to modify the character and performance of their vehicles at a reduced cost, and all through software tweaks.

Automotive World spoke with Kurt Dusterhoff, Consulting Manager at SBD Automotive, to discuss what all this means for the industry moving forward.

Which vehicle functions are being reshaped by software? 

There are many obvious areas where

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Welcome back , to continue browsing the site, please click here