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Safety will still sell, says Volvo Cars’ Samuelsson

Volvo’s President and Chief Executive Hakan Samuelsson tells Automotive World that advances in technology are vital for the brand's safety strategy

Cars are becoming safer every day, and while this may be due to increased consumer demands for a safe car, it is also highly driven by regulations and pressure from safety organisations.

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https://www.automotiveworld.com/articles/safety-will-still-sell-cars-says-volvos-samuelsson/

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