ReachLocal – honing the competitive edge through cross-channel marketing

As the digital revolution continues to spread across the automotive industry, the importance of a cross-channel digital marketing strategy becomes ever more important. ReachLocal is working with automotive companies on a tailored approach to optimise their efforts in this area. "There are probably over 100 routes to market, we're trying to juggle with them," ReachLocal's Director Craig McNerlin told Automotive World.