Electrification is rewriting the rulebook for vehicle propulsion, and almost every automaker today is scrambling to adapt its line-up. Competition in the space is heating up as technology improves and both incumbents and new arrivals are accelerating their launch plans. Standing out in this increasingly crowded segment is hard enough, but leading it is an entirely different challenge. That's exactly what Polestar aims to do. True to its name, the electric performance brand is positioning itself as the guiding light in the quest for zero-emission transport.
Chief Executive Thomas Ingenlath pushes full transparency in the wake of the electric vehicle carbon footprint debate. By Megan Lampinen
