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Personalised seating a focus for 2015

Style trends from home and working life are set to transfer into automotive seating, says Andreas Maashoff at Johnson Controls

In recent years, design and individualisation have become megatrends that have transferred across to vehicle interior design, and notably into seating design, deviating from a focus on pure versatility and flexibility to something that underlines how OEMs can use interiors to differentiate themselves from their competition.

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