No-one in mobility is set up to win the 2020s auto battle—yet

Forget autonomous vehicles and car sharing—the auto industry’s real opportunity lies in giving consumers access to cars without the hassle of ownership and risk, writes John Evison

We are observing a major shake-up in the automotive industry, one that may not have been seen before. Technology has transported our sector to a place where gasoline, hybrid and electric vehicles (EVs) are all vying for their place; and changing consumer attitudes are no longer compatible with the traditional model of car ownership.

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