Disruption demands innovative marketing responses

While US light vehicle sales continue to grow, the pace is slowing and the market dynamics are changing. New trends are reshaping not only the cars that consumers are buying but also the way in which they are bought. All these disruptive factors pose new challenges for automotive marketers, a topic addressed by J.D. Power's Thomas King, Vice President, PIN US OEM Operations, Media and Marketing, at the company's recent automotive marketing roundtable. This year marks the tenth anniversary of the event and the theme was 'Drive the Future today'.