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India’s automotive revolution hinges on R&D investment

India’s automotive efforts have come a long way, writes Markus Pfefferer, Managing Director, Asia Pacific at Ducker Worldwide, but further growth will come from investment in manufacturing and R&D

There was a common joke in India during the 1970s and 1980s that the automotive sector sent more people to heaven than to all its temples. Cars of this age were uncomfortable and had no safety norms at all – not even a seat belt. Every time a person entered a Hindustan Ambassador or Padmini car, a silent prayer was said.

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