GM leverages the luxury card with Cadillac’s return to “the pinnacle of premium”

When do flat sales represent notable progress? When you are Cadillac, in the midst of a major brand overhaul and yielding the whip on pricing discipline. The message from brand President Johan de Nysschen at General Motors’ recent Global Business Conference was that a combination of entering into new segments, targeting new customer demographics and expanding into new geographies will carry the brand to its 500,000 unit sales target by 2020.