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Fields brings in fresh blood in time for F-150 marketing launch

Fields is bringing in new marketing talent as the company revs up for the launch of the pivotal new F-150

Following a year of muted sales in its home market, Ford is bringing in a new head of US Marketing, Sales and Service. 30-year Ford veteran John Felice, who currently holds the post, has elected to retire. His responsibilities will be taken over by Mark LaNeve, head of Global Team Ford, an advertising agency devoted to Ford work. The change takes place 1 February 2014.

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