The recently-announced new investment in Aston Martin highlighted the continued appeal of prestige brands to external investors. Similarly, Fiat’s intent to invest around €1.2bn (US$1.6bn) in Maserati also underlines the continued willingness of major OEMs to bankroll the growth of their own prestige brands, even when mainstream businesses are under Subscribe to Automotive World to … Continued
The recently-announced new investment in Aston Martin highlighted the continued appeal of prestige brands to external investors. Similarly, Fiat’s intent to invest around €1.2bn (US$1.6bn) in Maserati also underlines the continued willingness of major OEMs to bankroll the growth of their own prestige brands, even when mainstream businesses are under
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https://www.automotiveworld.com/articles/fiat-aims-for-maserati-renaissance/
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