Creating superior customer experiences: the challenges for connected cars

Organisations are struggling to determine exactly what voice assistant functionality will resonate with users. Emerson Sklar, Senior Solution Consultant at Applause, examines why

The benefits that a digital assistant can bring to the car environment are undeniable. From controlling climate and audio to satellite navigation, simple day-to-day activities can now take place without having to divert attention from the road ahead. It is no surprise that the automotive industry wants a slice of the voice assistance pie that Google, Apple and Amazon have cooked up….

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