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Convertibles retract into niche, but going nowhere

The market for convertibles is a small but important one, and the segment is attracting increasingly affluent, well-educated buyers. A recent study by Experian found that in the first quarter of 2014, US convertible car buyers tended to have a higher education and were more affluent than the average new car buyer. Automotive World spoke … Continued

The market for convertibles is a small but important one, and the segment is attracting increasingly affluent, well-educated buyers. A recent study by Experian found that in the first quarter of 2014, US convertible car buyers tended to have a higher education and were more affluent than the average new car buyer. Automotive World spoke with Brad Smith, Director for Experian Automotive, on the implications for the segment moving forward.

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https://www.automotiveworld.com/articles/convertibles-retract-niche-going-nowhere/

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