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Consumer influence shifts from friends and family to Facebook and third-party sites

Third-party comparison sites are gaining favour, as they give buyers the trust they need to make a big purchase like a new vehicle

The process of buying a car has been changing dramatically with the advent of the digital revolution. Buyers can not only research available models on OEM websites but also track down third-party reviews of the vehicles as well as the dealerships.

Comparison sites in particular are gaining favour, as they give buyers the trust they need to make a big purchase like a new vehicle.

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https://www.automotiveworld.com/articles/consumer-influence-shifts-friends-family-facebook-third-party-sites/

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