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COMMENT: Trust is essential for a driverless future

BY CAROLINE COATES. Consumer confidence will make or break the auto industry’s driverless ambitions

“1.3 million people die a year in car accidents. Yet one person dies in a Tesla on Autopilot and people decry driverless cars as unsafe.” This quote has been prominent on social media feeds in the aftermath of the fatal 7 May crash. On the surface, it seems fair to ask why one isolated incident has been the subject of so much scrutiny and discussion.

The answer is

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