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COMMENT: Are OEMs prepared for potentially tepid US sales?

BY JAMES ROBBINS AND RUSSELL RASMUS. Operational flexibility is essential for OEMs in a volatile marketplace

The US automotive industry has historically been cyclical. But, the strong, steady growth during the recovery seemed to signal that the chronic up and down cycles experienced in the past might be just that: in the past. However, this year, industry observers are closely following US vehicle sales to see if, for the first time since the downturn, a slowdown is at hand.

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