COMMENT: China Luxury is a key driver of vehicle sales

BY HAN HENDRIKS. China is the number one market for the BMW 7 Series, for Bentley and for Rolls-Royce – and it’s a key target market for suppliers

"Where is the world economy, and where will we see the world economy steering to next?" This is the much-discussed question which in recent years put the focus on the BRIC countries. Today, China is far ahead of the rest. The 2015 Shanghai International Auto Show (SHIAS) is sure to provide a quick answer to the question "where is the world economy?" Western OEMs have found a large market in China, and its huge potential in terms of ‘consumption’ is key when considering the Chinese market.

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