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Capgemini on connecting for happier customers, better business

Automotive World speaks with Capgemini on leveraging Big Data to make for more satisfied customers and more profitable OEMs and dealers

Capgemini is helping automotive OEMs and dealers leverage Big Data in new ways to make for more satisfied customers and more profitable businesses. Towards this end the technology consultancy has just launched what it calls an Automotive Insights Laboratory, geared at effectively harnessing data across a range of areas which can then be used to shape business strategies for marketing, service and customer relations.

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