Automotive World‘s Megatrends USA 2014 took place on 18 March 2014 in Dearborn, Michigan.
Over 350 delegates attended the one-day, three-stream event, which covered Fuel Economy & Emissions Reduction, Emobility and Connectivity. The day ended with a keynote by Meredith Guerriero, Google’s Global Head of Automotive.
Read our coverage here:
Technologies to improve alternative powertrain prospects
Fuel economy & emissions reduction session featuring John German (International Council for Clean Transportation, ICCT) and Michael Ayres (Dearman), moderated by Frost & Sullivan’s Edward Hanawalt.
Fuel economy regulations pose greater challenges than emissions standards
Fuel Economy & Emissions Reduction Stream Big Picture Panel Discussion moderated by Bruce M. Belzowski (University of Michigan) and featuring Kevin Green (NHTSA), Michael Olechiw (EPA), Christopher Nevers (Alliance of Automobile Manufacturers), Walter McManus (McManus Analytics) and Ronald P. Krupitzer (Steel Market Development Institute).
Skorupski: For VW, the future’s diesel
VW’s Douglas Skorupski presents the OEM’s flexible approach for the future and new diesel engine
ICE improvements pushing alternative powertrains further away
Paul Nahra (BorgWarner), Henning Kleeberg (FEV North America Inc.) and Mike Omotoso (Eaton) speak in the Fuel Economy stream at Megatrends USA 2014, in a session chaired by Greg Schroeder (Center for Automotive Research).
Battery EVs: Still driven by regulation
Dr. Wolfgang Bernhart of Roland Berger Strategy Consultants chairs a session featuring Prabhakar Patil (LG Chem Power Inc), Dr John T Warner (Magna Steyr Battery Systems) and Dr. Zhenhong Lin (Oak Ridge National Laboratory).
Spotlight on technologies shaping emobility developments
Emobility Stream Big Picture Panel Discussion moderated by Dr Ann Marie Sastry (Sakti3) and featuring Mike Tinskey (Ford Motor Company), Dominik Karbowski (Argonne National Laboratory), Craig Rigby (Johnson Controls), Kal Gyimesi (IBM) and Christopher Schroeder (Veremonte/Formula-e).
Security by design, an absolute necessity
As cars get connected, has enough work been done to defend against hacking?
Calls for change as connected car challenges highlighted at Megatrends USA 2014
Jim Nardulli (NNG), Kerry Johnson (QNX Software Systems), Damian Barnett (Elektrobit Automotive) and Ram Ramaseshan (Infosys) speak in the Connectivity stream at Megatrends USA 2014, in a session chaired by Frost & Sullivan’s Lisa Whalen.
Is making safety ‘cool’ the key to selling connected cars?
Big Picture Panel Discussion moderated by Scott McCormick, President, Connected Vehicle Trade Association, and featuring John Waraniak (SEMA), Joel Hoffmann (Intel), Justin Moon (Lixar), Joe Speed (IBM) and Kyle Walworth (Symphony Teleca).
Interview: Meredith Guerriero, Global Head of Automotive, Google
Away from driverless cars and the newly-formed Open Automotive Alliance, Google has been working with OEMs to help them take advantage of the digital world. Follow this link to download the latest issue of our free quarterly Megatrends magazine to read an exclusive interview with Meredith Guerriero about Google’s collaborating with the automotive industry
