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Auto price war risks rupture in the Yangtze River Delta

Car dealers in China’s Yangtze River Delta believe the ongoing price war poses a major crisis for the region’s automotive industry. By Will Girling

In an open letter to automakers published on WeChat, four dealer associations in China’s Yangtze River Delta (YRD) called for resolutions to “high inventory, disorderly market competition and increased risk of capital chain rupture.” This is the latest intensification in the ongoing automotive price war that stretches back to early 2023.

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