Atlis becomes latest electric pick-up competitor

The start-up hopes to carve itself a slice of the market via a work-focused truck and a subscription model. By Jack Hunsley

The electrified commercial vehicle market is growing nicely and the pick-up truck segment appears to be no exception. Though not all global markets are likely to invest in big numbers, the US alone is a huge market: even in COVID-hit 2020, five of the top ten best-selling vehicle models were pick-ups. One of the latest entrants to this growing electric segment is Atlis Motor Vehicles, which gave a detailed rundown on its upcoming XT electric pick-up in a virtual press conference in September 2021.

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