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Racing in the street: motorsport’s role in OEM strategy

How important is a global motorsport programme for a vehicle manufacturer? With five FIA World Championship titles available in 2012, each strongly supported by manufacturer involvement, it would appear that the demand is abundant. The question for manufacturers is which one to choose, and why. The new series, joining Formula One, Subscribe to Automotive World … Continued

How important is a global motorsport programme for a vehicle manufacturer? With five FIA World Championship titles available in 2012, each strongly supported by manufacturer involvement, it would appear that the demand is abundant. The question for manufacturers is which one to choose, and why.

The new series, joining Formula One,

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https://www.automotiveworld.com/articles/90541-racing-in-the-street-motorsport-s-role-in-oem-strategy/

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