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US: smart to launch new marketing campaign

Daimler’s smart brand plans to invest US$25-$35m in a new US marketing campaign, reports Automotive News. Earlier this year, Mercedes-Benz USA (MBUSA) took over distribution of smart vehicles in the US from Penske Automotive. The smart brand is integrated into Daimler’s Mercedes-Benz Cars business but managed as an independent brand. It’s time to log in … Continued

Daimler’s smart brand plans to invest US$25-$35m in a new US marketing campaign, reports Automotive News. Earlier this year, Mercedes-Benz USA (MBUSA) took over distribution of smart vehicles in the US from Penske Automotive. The smart brand is integrated into Daimler’s Mercedes-Benz Cars business but managed as an independent brand.

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