US: smart to launch new marketing campaign

Daimler’s smart brand plans to invest US$25-$35m in a new US marketing campaign, reports Automotive News. Earlier this year, Mercedes-Benz USA (MBUSA) took over distribution of smart vehicles in the US from Penske Automotive. The smart brand is integrated into Daimler’s Mercedes-Benz Cars business but managed as an independent brand. It’s time to log in … Continued

• By Webmaster
• September 29, 2011