Volvo Car Corporation has announced a new global brand strategy as part of the brand’s global revitalisation efforts. The new theme, ‘Designed Around You’, was outlined at a press conference in Beijing, along with an update on the progress of Volvo’s China Growth Strategy. Speaking of the new strategy, Richard Monturo, Subscribe to Automotive World … Continued
Volvo Car Corporation has announced a new global brand strategy as part of the brand’s global revitalisation efforts. The new theme, ‘Designed Around You’, was outlined at a press conference in Beijing, along with an update on the progress of Volvo’s China Growth Strategy.
Speaking of the new strategy, Richard Monturo,
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https://www.automotiveworld.com/articles/88815-sweden-china-volvo-announces-new-brand-strategy/
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