US: GM launches ad spending review

General Motors is launching an advertising spending review as part of efforts to streamline the number of media buying companies it uses. Detroit News, citing a company statement, says GM has requested some of its more than 20 media buying companies globally to bid on the work to "improve the Subscribe to Automotive World to … Continued

General Motors is launching an advertising spending review as part of efforts to streamline the number of media buying companies it uses. Detroit News, citing a company statement, says GM has requested some of its more than 20 media buying companies globally to bid on the work to "improve the

Subscribe to Automotive World to continue reading

Sign up now and gain unlimited access to our news, analysis, data, and research

Subscribe

Already a member?

https://www.automotiveworld.com/articles/88814-us-gm-launches-ad-spending-review/

Welcome back , to continue browsing the site, please click here